Have you ever wondered if you can widen your customer base by simply having a website for your store or having an online store? If you have, then it’s possible that you are also wondering about the things you need to be aware of before starting an online store. If you have no clue, then read on below to find out.
A properly designed website.
It’s important that you have a properly designed platform for your store. If you have no knowledge on this, and if you can afford it, then opt for professional help. This can be done either locally or online. For example, if you live in Hong Kong, then opt for a Hong Kong web design company. If you feel that a Hong Kong web design company cannot meet your needs, then opt for online help in designing the appropriate site for your store.
Shipping and packaging details.
Figure out how you’re going to get your shipping done. If your products are large and heavy, then it’s clear that it’s going to cost extra to ship them for both the customers and you. Finding out the details earlier reduces the complications that will arise later.
It’s the same with the packaging. Your packaging not only has to be elegant and good to look at, but it also has to be durable. The durability is important as you need to ship it and or post it and they might face a lot of rough handling.
Advertising your site. Make sure to figure out how to advertise your site. Simply opening up a website and having good & cheap products on it won’t help. You need to do good advertising. You can do the advertising in a large scale on your “physical” store, by printing it out in posters and banners. You can also include your website on your bills and product tags.
Apart from that, it’s a good idea to use social media for your store. If you don’t already have one for your store, then create a page in facebook or Instagram. Advertise your store and website equally in it. The more active you are in it, and the more you correspond with your customers, the better it is for business.
Good quality photographs.
Unlike when you buy something at a physical store, buying something online is a little different, as you only get to “see” the product. In this case, it’s important that the product photographs are very clear, and if possible, they have been taken in several angles. We know that some products are impossible to capture exactly through the camera’s eye; but you need to try and get it as close to its natural state as possible. Here too professional help can be valuable.
It’s quite obvious that all the above talk about a substantial amount of money being spent; so you need to be prepared financially as well.